Great for Irish tourism and business! Tourism Ireland commissioned the ‘behind-the-scenes’ video during the filming of Star Wars: The Force Awakens in 2014 on Skellig Michael. The short film sees Star Wars director JJ Abrams and other crew members discussing why they chose this special location.

Tourism Ireland has been sharing the film in 14 different markets – including Britain, the United States, Canada, Germany France, Italy, Spain, the Netherlands, the Nordic region, Australia, New Zealand, India, the GCC and South Africa. It has also been shared via social media – including Facebook, Twitter and YouTube – targeting Tourism Ireland’s digital audience around the world.